The Pop-Ups Gallery
Direct Mail
Mitsubishi - Pocket Projector
How do you show your potential customers exactly how small your new Projector really is? How about a Direct Mail piece that is an Actual-Size Pop-Up Model! This was produced for Mitsubishi, and used both as a Direct Mail piece and a Premium at the Infocom 2005 Trade Show.
Open Advantage MRI
Cutting through the sea of Direct Mail Pieces that Physicians receive - that was the goal of Open Advantage MRI. They wanted to show that their California Clinics have equipment that is much more advanced than standard MRI units, allowing for patient visibility, less claustrophobia and a relaxed atmosphere. How to deliver that message without complex technical jargon? Use a Custom Pop Up Direct Mail Card!
Maytag International
This Pop Up Direct Mail Piece was designed to introduce Maytag's newest front loading Washer/Dryer. The Pop-Up includes 5 different languages. But how do you make washing the clothes exciting? A Pop Up card! It's shown here with an envelope, printed with return address on Eagle Ridge stock.
American Society of Travel Agents
This invitation for Exhibitors directs attention to ASTA's web site. By featuring stunning photographs of the city of Montreal, the Pop Up Direct Mail Piece builds excitement for the upcoming Trade Show!
Boston College Bookfair
What could be cuter than a mini Pop-Up card designed to look like an old-fashioned story book. It opens to reveal a "happily ever after" scene, complete with pop-up castle.
The Village at Squaw Valley
How to promote condo ownership opportunities at a ski resort village...when you have little to show except a scale model. That was the dilemma faced by Intrawest Corporation. They chose to mail out a Pop Up Direct Mail card that was created essentially as a mini-model of their village and mountain, complete with beautifully designed buildings, the gondola, a Starbucks, happy skiers and local wildlife. It makes you want to move right in. The Village at Squaw Valley.
Waterplay
The design team at Waterplay creates outdoor water toys for Waterparks, Amusement Parks, Community Parks and even backyards. The playful Pop Up Direct Mail card we produced for Waterplay shows off the fun of their products!
Hotel Vista Del Mar/Snug Harbor Inn (California, USA)—What a perfect direct mail piece! Fun, unique, and colorful. Hotel Vista Del Mar and Snug Harbor Inn were trying to boost visitors during their shoulder seasons with this promotional Pop-Up.
Insignia Design Tech Homes (Texas, USA)—This direct mail piece showcased the first home in the ‘Homes of Historic Proportions’ series by Design Tech Homes.
The Renaissance Grand Hotel (Missouri, USA)—This direct mail piece featuring their planned Marriott Hotel, created quite an impact.
The Village at Mammoth (California, USA)—A direct mail piece introducing condo ownership opportunities in ‘The Village at Mammoth’.
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